Web3 Social Tokens in Telegram Ads: Friend.tech, Rally, Roll, Coinvise (2026)

Social tokens let creators issue personal currencies — tradeable on DEXs, redeemable for access, content, or services. Telegram Ads Spy catalogued 60+ creatives from Friend.tech, Rally, Roll, Coinvise, and Steem across 9,000+ channels.

Top Advertisers#

Creative Patterns#

Friend.tech — highest aggression (8/10): «Buy a creator's key before they blow up.» FOMO-maximized speculative angle. The friend.tech v1 launch in August 2023 generated the largest ad spike in this segment — $50M+ protocol fees in the first month attracted imitators and drove a chain reaction of Telegram ad placements.

Rally — community ownership angle: «Your creator has a coin. Holders get exclusive access, merch, and votes.» Community-building narrative over speculation.

Coinvise — creator empowerment: «Launch your token in 5 minutes. No code. Turn your community into co-owners.»

Creator Segments#

Friend.tech ads split between two audiences:

1. Speculators: «Get in early on rising creators.»
2. Creators themselves: «Monetize your audience. Let fans invest in your success.»

The creator-recruitment angle was new in 2024 — platforms targeting Patreon creators migrating to token-gated communities.

Geographic Distribution#

English dominates (85%) — social tokens are overwhelmingly an anglophone crypto-native product. Korean channels show Rally ads tied to K-pop creator tokenization experiments. Chinese channels saw Friend.tech ads during the Base chain expansion.

Regulatory Landscape in Ads#

Friend.tech avoided direct "buy low, sell high" language in post-2024 ads — regulatory scrutiny in the US prompted softer language: «Support your favorite creators» replacing «Buy before the pump.»

Trends 2025–2026#

Friend.tech v2 introduced clubs — paid group chats replacing raw key mechanics. Ad focus shifted from «buy keys» to «join exclusive clubs». Token-gated Telegram channels emerged as a natural social-token use case: Telegram Ads Spy observed ads promoting paid channel access via on-chain verification. Creator economy meets DeFi: Rally integrated with Uniswap v3 for creator coin liquidity.

Archive Data#

Live data: /api/v1/ads?tag=social-tokens

Methodology#

Data extracted by our automated pipeline across 9,000+ channels. Classification by ctaUrl domain matching.

Key metrics: Friend.tech v1: $50M+ protocol fees in month 1 · 500K+ unique users · Rally: $300M+ creator coin market cap at peak.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

Continue your research#

• Live creatives — browse Social Tokens campaigns in the Telegram Ads Spy archive; filter by date, brand and country.
• The cluster — every Social Tokens advertiser on Telegram indexed in the archive.
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