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Prediction Markets on Telegram Ads: Polymarket, Kalshi, Azuro (2026)

How prediction market platforms — Polymarket, Kalshi, Azuro, Sportsbook protocols — advertise on Telegram. Analysis of 65+ unique creatives.

#vertical-report#prediction-markets#crypto#telegram-ads
by Telegram Ads Spy Crypto Research
2 min read
TelegramX
Contents
  1. Top Advertisers
  2. Creative Patterns
  3. Archive Data
  4. Market Context
  5. Geographic Distribution
  6. Regulatory Angle
  7. 2025–2026 Trends
  8. Related Reports
  9. Methodology
  10. Key Metrics
  11. Continue your research

Prediction markets allow users to bet on real-world outcomes using crypto. Telegram Ads Spy catalogued 65+ unique creatives from Polymarket, Kalshi, Azuro, Augur, and Mango Markets across 9,000+ Telegram channels.

Top Advertisers#

Platform Ads Intensity Model
Polymarket ~25 8/10 USDC-based, Polygon
Azuro ~18 7/10 On-chain sports betting
Kalshi ~14 6/10 CFTC-regulated, US-focused
Overtime Sports ~8 7/10 Thales Markets sports book

Creative Patterns#

Polymarket — alpha narrative: «What will happen next? Trade on real events.» Marketed primarily as an information tool, not gambling — «The most accurate predictions on the internet.» Massive 2024 ad surge around US elections.

Azuro — DeFi sports angle: «Sports betting without bookies. Fully on-chain odds. Liquidity providers earn.» Targets both bettors and yield seekers.

Kalshi — legitimacy angle: «The only CFTC-regulated prediction market.» Targets US users who were previously excluded from crypto betting platforms.

Archive Data#

Live data: /api/v1/ads?tag=prediction-markets

Market Context#

The 2024 US election drove prediction market advertising to unprecedented levels. Polymarket processed $3.5B+ in election contracts — far exceeding traditional polls in accuracy. Telegram ads from Polymarket doubled in volume 4 weeks before election day. Post-election, ads pivoted to political events globally.

Geographic Distribution#

English dominates (80%) — prediction markets skew toward English-speaking crypto-natives. US-targeted advertising grew after Kalshi's CFTC approval. Brazilian channels saw elevated Azuro soccer betting ads.

Regulatory Angle#

Prediction markets exist in regulatory grey zones in most countries. Polymarket blocked US users (Polygon Labs settlement 2022) but returned with geo-fencing debates. Kalshi won regulatory clarity via CFTC. Ads from both explicitly reference regulatory status.

AI-powered prediction became a selling point: «Our AI aggregates social media to price political outcomes.» Sports prediction merged with DeFi yield: Azuro v3 let LPs earn by providing liquidity to sports books. Telegram-native prediction markets emerged — mini-apps where users bet inside group chats.

Source: Telegram Ads Spy Research · 22 April 2026 · CC-BY-4.0.

Methodology#

Data extracted by our automated pipeline across 9,000+ channels. Classification by domain in ctaUrl with manual review. Counts represent unique creatives deduplicated, not impression counts.

Key Metrics#

Polymarket: $3.5B+ election volume 2024 · 1M+ unique users · Polygon USDC Azuro: $500M+ betting volume · 40+ sports supported · Gnosis + Polygon

Continue your research#

Frequently asked questions

  • Which brands advertise in prediction markets on Telegram?
    Telegram sponsored campaigns from prediction markets projects — their creatives, messaging and target channels — are tracked in the Telegram Ads Spy archive. Each creative is indexed with the date it was seen and its niche, so you can see which prediction markets advertisers are active and how they compete.
  • Where can I see prediction markets Telegram ads?
    Browse indexed creatives from the prediction markets category in the Telegram Ads Spy archive at /ads?q=prediction-markets — filter by date, niche and country to compare how these brands run sponsored campaigns on Telegram.
  • What does prediction markets advertising on Telegram look like?
    prediction markets creatives are sponsored messages: a short text with an optional banner image and a call-to-action (CTA) button. The archive shows the exact formats, copy and targeting each prediction markets brand uses, side by side.

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Cite this article

Telegram Ads Spy Crypto Research (2026). Prediction Markets on Telegram Ads: Polymarket, Kalshi, Azuro (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-prediction-markets-2026

Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.

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