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NFT Gaming Assets on Telegram Ads: Axie, Gods Unchained, Immutable X (2026)

How NFT gaming and GameFi projects — Axie Infinity, Gods Unchained, Immutable X, Pixels, Pirate Nation — advertise on Telegram. Analysis of 80+ unique creatives.

#vertical-report#nft-gaming#gamefi#telegram-ads
by Telegram Ads Spy Research
2 min read
TelegramX
Contents
  1. Top Advertisers
  2. Creative Patterns
  3. Archive Data
  4. Market Context
  5. Geographic Distribution
  6. 2025–2026 Trends
  7. Related Reports
  8. Methodology
  9. Key Metrics
  10. Continue your research

GameFi and NFT gaming projects have been among the most active Telegram advertisers since 2021. Telegram Ads Spy catalogued 80+ unique creatives from Axie Infinity, Gods Unchained, Immutable X, Pixels, and Pirate Nation.

Top Advertisers#

Project Ads Intensity Chain
Immutable X ~25 7/10 Immutable zkEVM
Gods Unchained ~20 6/10 Immutable X
Pixels ~15 8/10 Ronin
Axie Infinity ~12 6/10 Ronin
Pirate Nation ~8 7/10 Apex (Arbitrum L3)

Creative Patterns#

Immutable X — ecosystem angle: «The #1 gaming blockchain. 300+ games. Zero gas fees.» Targets game studios as primary audience, not just players.

Pixels — play-to-earn revival: «Farm, craft, earn. Real ownership. Pixels Season 3.» Combines casual gaming accessibility with crypto ownership narrative.

Gods Unchained — competitive gaming: «Trade card games where you own every card. Turn 1 rare into $100.» Bridges traditional card gamers with NFT speculation.

Axie Infinity — brand recovery: Post-Ronin hack ads emphasize «Rebuilt. More secure. Season 4 is here.» Nostalgia + security reassurance combo.

Archive Data#

Live data: /api/v1/ads?tag=nft-gaming

Market Context#

GameFi advertising collapsed in 2023 (post-Axie crash) but recovered in 2024 with new games on Ronin and Immutable zkEVM. Immutable X became the dominant gaming chain advertiser, running 25+ unique creatives targeting both game studios and players.

Geographic Distribution#

Southeast Asia (Philippines, Indonesia, Vietnam) remains the core P2E audience — Axie's legacy market. Brazil shows strong engagement with Pixels farming mechanics. South Korea targets Gods Unchained's competitive angle. Japan has significant interest in Pirate Nation's anime-inspired art.

Immutable zkEVM launch in 2024 enabled EVM-compatible gaming, attracting major studio partnerships (Ubisoft pilot). Season-based P2E replaced continuous P2E — games run 3-month seasons with token rewards, then reset. Advertising spikes 4–6 weeks before each season launch. Telegram Mini-Games created a new category: games playable inside Telegram, with Pixels and Notcoin leading.

Source: Telegram Ads Spy Research · 22 April 2026 · CC-BY-4.0.

Methodology#

Data extracted by our automated pipeline across 9,000+ channels. Classification by domain in ctaUrl with manual review. Counts represent unique creatives deduplicated, not impression counts.

Key Metrics#

Immutable X: 300+ partner games · $500M+ NFT trading volume · zero-gas model Pixels: 2M+ active wallets · Top-5 Ronin dApp by daily users

Continue your research#

Frequently asked questions

  • Which brands advertise in NFT gaming on Telegram?
    Telegram sponsored campaigns from NFT gaming projects — their creatives, messaging and target channels — are tracked in the Telegram Ads Spy archive. Each creative is indexed with the date it was seen and its niche, so you can see which NFT gaming advertisers are active and how they compete.
  • Where can I see NFT gaming Telegram ads?
    Browse indexed creatives from the NFT gaming category in the Telegram Ads Spy archive at /ads?q=nft-gaming — filter by date, niche and country to compare how these brands run sponsored campaigns on Telegram.
  • What does NFT gaming advertising on Telegram look like?
    NFT gaming creatives are sponsored messages: a short text with an optional banner image and a call-to-action (CTA) button. The archive shows the exact formats, copy and targeting each NFT gaming brand uses, side by side.

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Cite this article

Telegram Ads Spy Research (2026). NFT Gaming Assets on Telegram Ads: Axie, Gods Unchained, Immutable X (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-nft-gaming-2026

Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.

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