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Wall and tgadsspy: creators and advertisers in one ecosystem

How two G.MEDIA products — Wall and tgadsspy — cover different sides of Telegram: creators monetize via Wall, advertisers analyze the market via tgadsspy.

#wall#ecosystem#g-media#ton#platform#monetization
by telemetr.com Research
4 min read
TelegramX
Contents
  1. Telegram Ads Spy: archive and analytics of the ad market
  2. Wall: creators and TON monetization
  3. How they connect
  4. Wall branches relevant to Telegram Ads Spy readers
  5. Who is behind both products
  6. Practical use for advertisers
  7. Resources

Telegram is not just a messenger. It is a platform where content creators, advertisers, developers and their audiences all operate simultaneously. G.MEDIA builds tools for two of these groups: Telegram Ads Spy for those who buy advertising and study the market, Wall for those who create content and monetize it.

They are different products with different audiences, but they look at the same ecosystem from two sides.

Telegram Ads Spy: archive and analytics of the ad market#

tgadsspy.com is a public archive of all Telegram Sponsored Ads. Every ad that has ever appeared in a public channel via one of the official ad cabinets (the euro cabinet or the Gram cabinet, formerly the TON cabinet) is preserved with a permanent link, metadata and history.

What it offers:

  • Advertisers: see what competitors run, in which channels, with what budgets
  • Agencies: research the market before a campaign, understand niches and geos
  • Journalists and researchers: study who advertises on Telegram and what that says about the market
  • Channel creators: understand which advertisers operate in their niche

As of April 2026: 28,000+ unique creatives, 11,800+ advertisers, 976,000+ channels under observation.

Wall: creators and TON monetization#

[Wall](https://wall.tg?utm_source=Telegram Ads Spy&utm_medium=blog&utm_campaign=ecosystem) is a social platform for content creators inside Telegram. Launched by G.MEDIA in 2025, with more than 70,000 users in open beta.

What Wall is:

  • Personal wall — a place to publish posts accessible right inside Telegram
  • Branches — 15 thematic threads for communities (trading, crypto, news, art, games and others)
  • TON monetization — creators receive TON tips from readers directly, with no intermediaries
  • Chain Posts — records permanently anchored on the TON blockchain (1 TON stake, 0% fee)
  • AI agents — @grok, @chatgpt, @deepseek, @claude directly in the interface
  • Pixel Battle — collaborative real-time canvas

Wall runs without an app — only via @wall on Telegram and at [wall.tg](https://wall.tg?utm_source=Telegram Ads Spy&utm_medium=blog&utm_campaign=ecosystem).

How they connect#

At first glance, two different products. In practice they cover two poles of the same market.

Channel creators produce content and grow audiences — and advertisers want to reach that audience via Telegram Ads. Telegram Ads Spy helps advertisers understand which channels work. Wall helps creators monetize their channels directly without waiting for sponsors.

Crypto/trading advertisers study the market via Telegram Ads Spy and at the same time can engage the audience via Wall — as creators of their own content in thematic branches.

The TON ecosystem is the thread that connects them. The self-serve Gram cabinet of Telegram Ads is funded in Gram — the TON network's coin, renamed from Toncoin in June 2026 (announcement). Wall uses TON for monetization. Chain Posts are anchored on the TON blockchain. One ecosystem with different entry points.

Wall branches relevant to Telegram Ads Spy readers#

If you work in the Telegram advertising market, these may interest you:

Who is behind both products#

Both products are built by G.MEDIA — the team led by Roman Dumov (@dumov). G.MEDIA is registered in Dubai (DMCC, JLT) with a European entity G MEDIA PARTNERS EUROPE d.o.o.

Philosophy: build open infrastructure for the Telegram ecosystem. Telegram Ads Spy is a public archive, data open under CC BY 4.0. Wall is an open social network with transparent TON monetization and zero fees.

Practical use for advertisers#

If you advertise on Telegram (or plan to):

  1. Telegram Ads Spy → study competitors, find the best channels for your niche, track new trends
  2. Wall /b/ads → follow weekly market digests (top niches, top geos, trends from the archive)
  3. Wall → if your product is content-related, create a creator account on Wall, attract the audience through content, not just paid ads

The pairing of organic content (Wall) and paid advertising (Telegram Ads) is a full marketing cycle inside one ecosystem.

Resources#

G.MEDIA · Dubai, UAE · tgadsspy.com + wall.tg · License: CC BY 4.0

Also available in:

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Cite this article

telemetr.com Research (2026). Wall and tgadsspy: creators and advertisers in one ecosystem. telemetr.com. Retrieved from: https://telemetr.com/blog/en-wall-tgadsspy-ecosystem-g-media-2026

Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.

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